In an unsurprising finding the lead researcher calls, quote, ‘surprising,’ the number one thing men do on Facebook is look at women they don’t know.
Number two? Looking at women they do know.
Number three is letting the site sit idle while they imagine how much better life would be if the women they do know were replaced with the women they don’t know.
Harvard Business School also found that “looking at women” was the number one reason men read Playboy, watch National Geographic Channel, and, open their eyes.
Peter Sagel, Wait Wait… Don’t Tell Me!